A clear checkout process

RHYNOSIKAT
In 2022, online shopping remains clunky and time-consuming. RHYNOSIKAT offers a hassle-free responsive experience by enabling users to preview music before purchasing. Using user-centered design and feedback, I prioritized empathy and streamlined checkout. My designs combined aesthetics and usability, resulting in a challenging and rewarding project.

My way is Fluid and Free!

It’s so simple, User-centered, addressing real human needs.

My Role

UX designer, designing a listening and ordering flow for RHYNOSIKAT rock band

My Goal

Create a responsive website for listening to album track demos and ordering

My Way

Understand
Specify
Design
Evaluate

RHYNOSIKAT

The RHYNOSIKAT project aims to establish a digital presence for a rock band and engage fans with their music and merchandise. The project involves designing a user-friendly website with a streamlined listening and ordering process.

The Problem

RHYNOSIKAT lacks a digital platform for fans to access music and merchandise, limiting reach and revenue.

The Solution

Provide an easy and streamlined process for visitors to listen to RHYNOSIKAT's music and purchase their merchandise.

Key Challenges

Develop a comprehensive design strategy that aligns with RHYNOSIKAT's business objectives
Ensure the website is easy to use and intuitive
Address technical constraints, including scalability and performance
Strike a balance between aesthetics and functionality in the platform design

Research study

Through interviews and empathy maps, I researched rock music listeners as my primary user group. The study revealed that while many assumptions were confirmed, access to lyrics also impacts their purchasing decision.

Affinity Diagram

An affinity diagram helped me organize and categorize user feedback to identify patterns and themes, which informed the design decisions for the website.

Meet Alex

Tech-savvy rock fan seeks seamless online experience to discover and buy RHYNOSIKAT albums.

Album covers on square vinyl or CD covers captivate collectors, influencing the design of the website with a nod to rock music and the covers' square shape.

User Flow

Wireframes

Low Fidelity Prototype

Here you can see the wireframes of one of some iterations. Based on the main goal of the website, I tried to keep everything simple and focused on important features.

Homepage Iteration 1

Homepage Iteration 2

Album Page for Mobile

Album Page for Desktop Iteration 1

Album Page for Desktop Iteration 2

Website Usability Test

The usability test aims to evaluate the RHYNOSIKAT website's effectiveness and user-friendliness by gathering feedback from different groups of users.

User Feedbacks & Improvements

High Fidelity Prototype

After two rounds of the usability study, this is the final result. The main flow of the website starts with the homepage, continues with adding the album to the basket, the payment process, and continues exploring and listening more!

Try prototype

Takeaways

Simplicity was vital and users' feedback was incorporated into later iterations. Empathy is crucial for the best design, which involves considering users' perspectives and inclusivity.

My Responsibilities

Conducting user research to understand the needs and preferences of target users
Developing user personas based on the research findings
Designing wireframes, prototypes, and user interface (UI) designs for the website
Conducting usability testing to gather user feedback on the website's features and design
Creating an affinity diagram to organize and synthesize the usability test data
Iterating on design decisions based on user feedback to improve the overall user experience

My Accomplishments

Designed and implemented a streamlined checkout process.
Successfully combined the latest UI design trends with functional and usable UX decisions, providing a seamless and engaging online shopping experience to users.